Read about the finest details about this mystical yet unavoidable bazaar. Learn why this is a market which just cannot be ignored by any brand at any level of positioning. See how the future is likely to unfold, the projections, the cities, and why Indians are slowly but surely adapting to a complete luxury lifestyle across sectors. Know about the journey of key international and Indian brands operating.

From consumers and their complexities to the challenges and their solutions, the book suggests it all. A success model developed through research is the suggested route to adopt. A cheat sheet to a wonderful career is a bonus for those who wish to work.

Abhay Gupta

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Corona Virus a it's impact on lndian Luxury Market

Although India is the fasting-growing economy in the world, grabbing a piece of its luxury market is more difficult than anticipated. What worked in other emerging markets will surely not work in India

You’ll Learn

  • About the past, present and future of luxury industry in India.

  • The types and complexities of the Indian luxury consumers.

  • The key challenges and their solutions.

  • The success model to adopt.

  • The key qualities required to be a luxury manager in India.

A VAST NATION, rising incomes, multitude of cultures, unity in diversity and a majorly young population makes India a distinct consumer base for global luxury brands and retailers.

In this book, You will discover

  • The attractiveness of this market.

  • The pitfalls and how to circumvent them.

  • How to deal with the various types of people who consumer luxury.

  • How to make a successful and profitable business.

  • Perfect tips and step-by-step guidance on a successful career in this trade.

What was Western luxury brands’ biggest consumer base during the time of India’s maharajas and nawabs is once again the target market for the same brands. This time, it is the new maharaja, the new corporate HENRY, the new young pulsating India, that is driving sales of luxury goods. Brands simply need to adopt and service them differently.


Widely recognized as India’s foremost authority on luxury retail and brand strategy, Abhaya Gupta has a multitude of expertise. In this capacity, he pursues a plethora of activities including writing, advisory, public speaking, thought leadership and philanthropy. In his efforts to promote and educate the nation about luxury brands and lifestyle, he has founded Luxury Connect LLP, Luxury Connect Business School and Luxury Cruxx.

A Marshall Goldsmith stakeholder–centred certified coach, he is also the President of Centre for Education Growth & Research, Delhi NCR Chapter and an advisor to – ‘Promising Indians’, ‘Behind The Ramp’ & ‘Modestreet Fashions’. Luxury Connect is firmly positioned as India’s go to Luxury Knowledge Company. Luxury Connect Business School is India’s first and only luxury business school. Luxury Cruxx curates and disseminates reports, analytics, trend forecast and analytics.

In his prior avatar, Gupta led the franchise tie-up with luxury fashion brands like Gianni Versace; Versace Jeans; Versace Collection; Corneliani; Gian Franco ferre (Licensing) & Lacoste. Gupta has created a multitude of revolutionary ideas –launch of Versace mobile phones, BLUES HOMES; Six unique concepts including VERSACE HOME, concept brands like ‘Bench & Bar’; and ‘Su Misura’ amongst others.

Awarded as the ‘Luxury Retail Icon of the Year 2012’, Gupta has since been listed amongst ‘Indian Luxury’s top 100’ for several years in a row. Accolades across Asia, GCC and South Africa have also been part of his journey.


A lot has changed in the past ten years. The world and its people are no longer what they were. And it has affected the meaning of luxury as well. From an appreciation of exotic skin products, we have justifiably moved on to fighting the horror of animal slaughter. From demanding newer designs and styles every few months, we are turning towards the philosophy of slow fashion – an acceptance of classics well-made.

India, too, has changed. Ten years ago, luxury brands were entering India with much opulence. Glittering parties were held with magnificent decors while the swish set would mill around with flutes of champagne. Today, the sophisticated tones are hush. Ten years ago, we discussed the challenges and processes of an international luxury brand entering India. Today, we discuss how brands that exited need to re-enter the country in a more steel-enforced way.

But the scenario is not as dismal as it sounds. This is a natural progression of business. Many luxury brands dared to enter India these past years. Some succeeded. Some quietly learned their lessons and went back. Today, those brands are stronger as they re-enter the market.

These past years have also seen an increased appreciation for and growth of ‘Made in India’ products. The more heritage a product has, the better it is. Silken Benarasi saris have flown from golden hued drawing rooms of posh homes to the streets of India. Local craftsmen from Indian rug companies are winning international design awards. And international brands are increasingly adopting Indian celebrities as Brand Ambassadors.

The rampant optimism of yesteryears has been replaced by a cautious positivity, which is only going to get better. India has a young, affluent population, which is eager to spend and travel. It is eager to embrace technology, melding it with traditions in design and style. The foot that wears a gold ‘payal’ also dons a Christian Louboutin. The man who wears a khadi kurta covers his wrist with a Jaeger-LeCoultre. The economic scenario may seem unrelenting, but the only way from here is upwards. As the rest of the world gears towards another recession, India is strengthening its manufacturing, technology, and infrastructure.

Abhaya Gupta, the author of The Incredible Indian Luxury Bazaar, has been standing at a vantage point and observing as history changes over the past few decades. One of the most experienced individuals we have in the Indian luxury industry, he has not only seen the industry altering, but also helped shape it with his own hands. From a Brand Head in the luxury apparel industry to someone who is shaping the next generation of Luxury Brand Managers, Mr. Gupta has had a long career, which makes him perfect to pen down a comprehensive publication such as this.

The book spans the history of luxury in India, from ancient times to liberalization, to current day. It talks in-depth about each category in luxury and the major players involved.

It talks about the ever-changing consumer, while offering insight on the upcoming Generation Z. From entry barriers to success models, the book goes into each tiny detail of what entails a luxury business. And Mr. Gupta is apt to play this role, who has explained everything in a simple way to understand vocabulary. Yes, challenges for luxury brands in India have increased, especially as the young consumer demands new meanings of luxury.

But in a world where the populations of America, Europe, China, and Japan are ageing, India is a bright, rich spot on the map. After all, we are the people who eat silver on our sweets and weave our clothes with threads of gold.

Soumya Jain Agarwal

Chief Editor,
Co-Editor, The Luxury Market in India: Maharajas to Masses
Brands focusing on an India-specific strategy and connecting with the local Indian consumer will triumph in the coming years. Luxury from the maharaja to masses is here to stay.

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