Read about the finest details about this mystical yet unavoidable bazaar. Learn why this is a market which just cannot be ignored by any brand at any level of positioning. See how the future is likely to unfold, the projections, the cities, and why Indians are slowly but surely adapting to a complete luxury lifestyle across sectors. Know about the journey of key international and Indian brands operating.
From consumers and their complexities to the challenges and their solutions, the book suggests it all. A success model developed through research is the suggested route to adopt. A cheat sheet to a wonderful career is a bonus for those who wish to work.
About the past, present and future of luxury industry in India.
The types and complexities of the Indian luxury consumers.
The key challenges and their solutions.
The success model to adopt.
The key qualities required to be a luxury manager in India.
The attractiveness of this market.
The pitfalls and how to circumvent them.
How to deal with the various types of people who consumer luxury.
How to make a successful and profitable business.
Perfect tips and step-by-step guidance on a successful career in this trade.
Widely recognized as India’s foremost authority on luxury retail and brand strategy, Abhaya Gupta has a multitude of expertise. In
this capacity, he pursues a plethora of activities including writing, advisory, public speaking, thought leadership and philanthropy.
In his efforts to promote and educate the nation about luxury brands and lifestyle, he has founded Luxury Connect LLP, Luxury
Connect Business School and Luxury Cruxx.
A Marshall Goldsmith stakeholder–centred certified coach, he is also the President of Centre for Education Growth & Research, Delhi NCR Chapter and an advisor to – ‘Promising Indians’, ‘Behind The Ramp’ & ‘Modestreet Fashions’. Luxury Connect is firmly positioned as India’s go to Luxury Knowledge Company. Luxury Connect Business School is India’s first and only luxury business school. Luxury Cruxx curates and disseminates reports, analytics, trend forecast and analytics.
In his prior avatar, Gupta led the franchise tie-up with luxury fashion brands like Gianni Versace; Versace Jeans; Versace Collection; Corneliani; Gian Franco ferre (Licensing) & Lacoste. Gupta has created a multitude of revolutionary ideas –launch of Versace mobile phones, BLUES HOMES; Six unique concepts including VERSACE HOME, concept brands like ‘Bench & Bar’; and ‘Su Misura’ amongst others.
Awarded as the ‘Luxury Retail Icon of the Year 2012’, Gupta has since been listed amongst ‘Indian Luxury’s top 100’ for several years in a row. Accolades across Asia, GCC and South Africa have also been part of his journey.
"I have known Mr. Gupta since my early career days at the GruppoMorzotto project. His panache for training, skilling and educating his team members earlier, and now a bunch of kids, for luxury management is a well-known fact. His journey with luxury fashion brands from manufacturing to retail franchising to brand management with names like Versace and others makes him most suitable to pen down the developments of the Indian Luxury space. A keen analyst and observer, his deep interest in this sector qualifies him as an able author of this book."
"It is rare to find someone whose knowledge and understanding of the Indian Luxury market can rival Abhaya’s. It is rarer still to find someone who is willing to share that expertise. But when you add on his unique ability to articulate and communicate his message so effectively, Abhaya is truly in a class apart. For anyone who wants to understand this compelling and lucrative market, his book is an essential read."
“Abhaya has been one of the very early pioneers in the evolution of contemporary fashion and luxury retail in India. My association with him dates back to the early 1990s when he (and my company Technopak) were actively engaged in implementing an ambitious project to manufacture very high-end clothing in India in partnership with GruppoMarzotto of Italy, and in bringing some of Marzotto’s iconic luxury brands into India that included Gianfranco Ferre. Post that assignment, Abhaya then went on to explore other opportunities in the world of luxury fashion that also included bringing top fashion names like Versace andCorneliani into India. I am sure that with his 25+ years of commitment to the luxury space, his passion to continuously learn, his extensive international exposure, and his vast experience in the fashion and luxury retail domain would make this book a great guide to the Indian Luxury market.”
“My first acquaintance with Abhaya Gupta was in 1997 when I visited India exploring opportunities for European premium/luxury brands. We instantly developed a mutual respect which led to our great friendship over the years. Abhaya was hard-working, intelligent, ambitious and delightful to work with.The upcoming book by Abhaya Gupta on Indian luxury market cannot be authored by a more competent and knowledgeable individual with long experience in luxury retail. I cannot wait to get my hands on a copy of THE INCREDIBLE INDIAN LUXURY BAZAAR!”
“I have known Abhaya since a very long time ago. Whilst I was the worldwide commercial director for Versace, I had a chance to deal with him for my brand. I have always believed in him due to his very professional expertise and above all, his vast knowledge about India and its needs. His long experience, passion and dedication make him the most suitable professional in the luxury world to represent the essence of Luxury in India via this book. A big Congratulations to him on this milestone achievement!!!!”
“There could not be a better timing for this book than this! With so much hustle at India’s political and economic front, the luxury sector is bound to boom. Indians are ambitious buyers and one can see demand emerging from rather sleepy Tier I & Tier II towns like Ludhiana, Raipur, and Chandigarh. Mr Abhaya, being one of the leading luxury experts, has done justice by collating factual contents in this book. His association with luxury brands goes way back. I have had the opportunity to work, learn and grow to explore all facets of luxury with him. A man of rationality and logic, he strives for flawlessness to set high standards of performance. Having been recognized as one of the ‘Top 100 Indian Luxury’s Most Influential’ for the past 6 years by Blackbook publications, there’s no denying that his contribution to Indian Luxury stratum is extensive and applause-worthy. Excellent communication skills coupled with a solid network, he makes for a valuable partner and collaborator. Wishing him all the very best for his new endeavour!”
“I have known Abhaya since the last decade. I have seen him spearheading international brands in the country when the whole concept was very verynascent for the market. Having been at a driver’s seat for long in launching brands and hand holding them in the entry in an incredibly powerful but complex market. I am sure he is the right person to write about this book. I am looking forward to the book and reading the mantra of his success and experiences gathered over the last so many years. Here is wishing him the very best!!”
“Abhaya has been at the vortex of the Indian Luxury narrative and has witnessed the growth of the Indian Luxury sector firsthand. I consider him an industry stalwart who understands luxury from both a brand retail and an academic perspective. I wish him the very best for his forthcoming book launch. I am sure he will have a very unique and interesting perspective to share with all of us. I wish him the very best, and look forward to my first copy.”
“The Indian luxury space offers a great unexplored vacuum for the world to take on. Nothing much has ever been documented on this wonderful zone and I am sure that the book will be of great value to brands who wish to learn about this.”
“Despite its complex and challenging environment, India has always been a mystical yet fascinating destination for global luxury brands. Abhaya has had a long and impeccable journey with Italian brands. His passion for developing Indian talent to service the luxury strategy is further proof of his wide-spread awareness in this field. I am sure this book on Indian Luxury will be a fantastic guide to new brands wanting to enter this complex market. I wish him all the very best.”
“I have known Abhaya Gupta for a few years now, and the first thing that comes to mind is his energy and optimism. That’s one of his bigger strengths since the luxury market has its visible ups and downs in India, and to keep persisting and making a niche in that space takes an immense strength of conviction. He has deep knowledge of the industry and is well-linked with key stakeholders. His business school project is fascinating and one of a kind in its focus and objective. He has a research-led approach which hence provides a solid foundation to the concepts he lays out. I would look forward to this book for the richness that it promises.”
“I would consider Abhaya as the father of Luxury education in India. Spending time with him always ends up being joyful and beneficial, diving into exciting discussions of the world of luxury, experience, service, expectation, education and passion. There is never a dull moment in Abhaya’s company and always something to take back home. It is about time that Abhaya opens his treasure and shares his unique experience and wisdom in a world which no one else has discovered the way he did. From the bottom of my heart I wish him all the best for his book launch, so that many can benefit from his teachings. Can’t wait to have a copy of his book on my desk”.
“Luxury” can be defined in myriad ways but certainly, a product, service or experience which goes beyond its “monetary value” reaches the “Luxury Zone”. Luxury is also built on a “captivating story” and therefore lucid “branding” of the product makes it more and more desirable as often Christies’ auctions prove. Luxury is mistakenly associated by many as only linked to being “ultra-expensive” which is not the case. True “Heritage”, “Virasat” or “Craftsmanship-Karigari” mesmerizes the beholder or the customer with the power of its exquisite multi-dimensional qualities, aesthetics and “eye appeal”. “Luxury” is finally to be experienced by oneself and the value is also to be evaluated’ by the person who experiences that luxury. Abhaya Gupta’s Book “Incredible Indian Luxury Bazaar” weaves the story from the concept of “mystical Indian Luxury” to the “new Luxury Bazaars” as seen by the “consumers” including the “new value customers” of changing Indian marketplace as “Bharat” paces slowly but surely to a “New India”. My “best wishes” to Sri Abhaya Gupta who has done consistent and noteworthy work in this area for many years, having now come out with this time providing a “GPS” to navigate the luxury bazaar!
“Introspecting the last thirty years of my professional life, I could name only a few constants in an ever changing fashion space. One such constant has been the professionals who stayed the course. I must record that Mr. Abhaya Gupta falls into that niche group of people who spearheaded changes in the industry in the last three decades or so. I always thought that Abhaya has a PhD in MSC (Materials, Shapes and Colour)! Thebook titled The Incredible Indian Luxury BazaarbyAbhaya is a contribution to the present practitioners, budding professionals and future generations to act as a complete guide while journeying through the mystical Indian luxury and fashion space. Abhaya has attempted to include different sections to take the reader through the past, present and future of luxury in India. The book also gives insights into the evolving Indian luxury consumer. Fully transferring his expertise and experience in the sector, Abhaya lists the entry barriers and also prescribes ways to overcome and envisions a new road ahead. I am sure this book will help to remove the absence of knowledge to quite an extent. I wish Abhaya all the best.”
“I have known Abhaya Gupta, the author, for the past few years during my tenure at the Delhi Duty Free. I have found him to be a focused, dedicated and knowledgeable resource for our skill training and educational needs around luxury management. I truly believe that with the growth of the economy and rising consumer shifts towards all things premium or luxury, this book penned by him will be a wonderfully ready reckoner for one and all. I wish him all the very best."
“Despite my several years of vast experience with authors, trainers and speakers alike, I am yet to come across someone like Abhaya, who has brilliantly worked upon his positioning as a go-to expert in the Indian Luxury domain. His various endeavours ranging from strategy, advisory, training, education and coaching clearly reflect his passion, knowledge, experience and commitment to the development of this domain. I believe the book authored by him is an eye opener for anyone wanting to know anything about this wonderful domain. From a brand to a student or even an academic institution, the book offers tremendous value. I wish him all success”.
“I have always appreciated Abhaya’s relentless pursuit towards demystifying and contextualising the Indian luxury landscape. His new book is a testimonial of his efforts in this direction. Over more than a decade, Abhaya has helped build a true interest and a compelling proposition in the oft misunderstood Indian luxury industry; I am sure ‘The Incredible Indian Luxury Bazaar’ will give its readers interesting food for thought and very refreshing points of view.”
A lot has changed in the past ten years. The world and its people are no longer what they were. And it has affected the meaning
of luxury as well. From an appreciation of exotic skin products, we have justifiably moved on to fighting the horror of animal
slaughter. From demanding newer designs and styles every few months, we are turning towards the philosophy of slow fashion –
an acceptance of classics well-made.
India, too, has changed. Ten years ago, luxury brands were entering India with much opulence. Glittering parties were held with magnificent decors while the swish set would mill around with flutes of champagne. Today, the sophisticated tones are hush. Ten years ago, we discussed the challenges and processes of an international luxury brand entering India. Today, we discuss how brands that exited need to re-enter the country in a more steel-enforced way.
But the scenario is not as dismal as it sounds. This is a natural progression of business. Many luxury brands dared to enter India these past years. Some succeeded. Some quietly learned their lessons and went back. Today, those brands are stronger as they re-enter the market.
These past years have also seen an increased appreciation for and growth of ‘Made in India’ products. The more heritage a product has, the better it is. Silken Benarasi saris have flown from golden hued drawing rooms of posh homes to the streets of India. Local craftsmen from Indian rug companies are winning international design awards. And international brands are increasingly adopting Indian celebrities as Brand Ambassadors.
The rampant optimism of yesteryears has been replaced by a cautious positivity, which is only going to get better. India has a young, affluent population, which is eager to spend and travel. It is eager to embrace technology, melding it with traditions in design and style. The foot that wears a gold ‘payal’ also dons a Christian Louboutin. The man who wears a khadi kurta covers his wrist with a Jaeger-LeCoultre. The economic scenario may seem unrelenting, but the only way from here is upwards. As the rest of the world gears towards another recession, India is strengthening its manufacturing, technology, and infrastructure.
Abhaya Gupta, the author of The Incredible Indian Luxury Bazaar, has been standing at a vantage point and observing as history changes over the past few decades. One of the most experienced individuals we have in the Indian luxury industry, he has not only seen the industry altering, but also helped shape it with his own hands. From a Brand Head in the luxury apparel industry to someone who is shaping the next generation of Luxury Brand Managers, Mr. Gupta has had a long career, which makes him perfect to pen down a comprehensive publication such as this.
The book spans the history of luxury in India, from ancient times to liberalization, to current day. It talks in-depth about each category in luxury and the major players involved.
It talks about the ever-changing consumer, while offering insight on the upcoming Generation Z. From entry barriers to success models, the book goes into each tiny detail of what entails a luxury business. And Mr. Gupta is apt to play this role, who has explained everything in a simple way to understand vocabulary. Yes, challenges for luxury brands in India have increased, especially as the young consumer demands new meanings of luxury.
But in a world where the populations of America, Europe, China, and Japan are ageing, India is a bright, rich spot on the map. After all, we are the people who eat silver on our sweets and weave our clothes with threads of gold.