by Abhay Gupta | Mar 30, 2020 | Indian Luxury Market, Luxury Education
As the world locks down due to the Corona virus pandemic, brands, businesses, societies and people alike are passing through a traumatic experience. Daily lives have changed dramatically for most of us. Those facing the customers, those behind the desks and those out...
by Abhay Gupta | Aug 12, 2019 | Indian Luxury, Indian Luxury Market, Luxury Education
Storefronts across the globe are going through a radical shift. With dwindling footfall, rising rental and operational costs, retailers and brands are continuously looking for newer ways to entice consumers to the physical stores. In an extremely dynamic environment...
by Abhay Gupta | Jul 23, 2019 | Indian Luxury, Indian Luxury Market, Luxury Brands
Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly defined Luxury as ‘an indulgence in something that provides pleasure, satisfaction, or ease’. The keyword in the definition...
by Abhay Gupta | Jun 9, 2019 | Indian Luxury, Luxury Education
Customer Experience will be the key growth driving factor for businesses in 2019 and onwards. And marketers who are able to deliver an amazing customer experience will excel in the luxury Industry. With marketing trends changing faster than the seasons in a year, what...
by Abhay Gupta | May 23, 2019 | Indian Luxury, Luxury Education
The Market for second-hand luxury is going mainstream. Across the world, a second hand luxury piece was earlier frowned upon, however, not so much anymore. While in the US, the pre-owned luxury is already a large market, across the globe the preowned market is getting...
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