To the absolute disdain of teetotalers across the world, Alcohol consumption is deeply ingrained in our collective social culture. This has been prevalent not just in the modern culture, the oldest firm evidence of an alcoholic beverage comes from Jiahu, China where, by 7000 BC farmers were mixing rice, berries, honey and grapes in clay jars for fermentation…
Don’t compete—collaborate : Luxury brands should forge partnerships with others who target a similar audience, to maximise their reach and create unique experiences for the customer…
May 2014 saw a regional controversial political figure walk into the power corridors of New Delhi with a never before witnessed sweeping victory. A grim & challenging economic condition coupled with several other crisis situations…
2016 comes to an eventful end with various upheavals across the globe. Ranging from terror attacks in Europe; the Brexit fiasco in Great Britain; the unexpected victory of Donald Trump in the USA and to the last but not the least, the demonetization drive ….
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