Luxury is of thought and of mind – what it takes to be a luxury brand of value today
Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly defined Luxury as ‘an indulgence in something that provides pleasure, satisfaction, or ease’. The keyword in the definition...
7 SKILLS ESSENTIAL TO A SUCCESSFUL MARKETING CAREER IN THE LUXURY INDUSTRY
Customer Experience will be the key growth driving factor for businesses in 2019 and onwards. And marketers who are able to deliver an amazing customer experience will excel in the luxury Industry. With marketing trends changing faster than the seasons in a year, what...
Preowned Luxury Is A Force To Be Reckoned With
The Market for second-hand luxury is going mainstream. Across the world, a second hand luxury piece was earlier frowned upon, however, not so much anymore. While in the US, the pre-owned luxury is already a large market, across the globe the preowned market is getting...
Artificial Intelligence and Big Data in luxury retail are no longer a luxury but a necessity. Here’s why
In the world of luxury, experience is golden! Nothing is more important than the customer feeling like a king or a queen. After all, when a customer buys a product like a Rolls Royce, Aston Martin, Louis Vuitton Bag or maybe even a pair of Louboutins, they need and frankly deserve to be pampered…
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