The luxury digital dilemma

The luxury digital dilemma

Luxury & digital have been strange and uncomfortable bedfellows until Burberry changed it all…. Burberry wanted to do something different, so it created its own community inspired by its core product: the trench coat….

India’s Tryst with Luxury!

India’s Tryst with Luxury!

What is Luxury? How has it evolved over time? Who has been the luxury consumer over the years? Why is one attracted to consume Luxury? What does it ….

Franchising in the India Luxury Industry

Franchising in the India Luxury Industry

The business of becoming a franchisee in India for the many international, glamorous luxury brands is not easy. We study the problems and challenges that they have to face in 2014. 2013 draws to an eventful end. Not a great year for many businesses in India…