Luxury Cars & the Green Crusade
Luxury Cars & the Green Crusade

Despite strong marketing, impressive brand value and an interesting product line up, luxury car sales in India have slumped with a mere 5% increase in sales in 2018. Market volatility, increased upfront insurance costs and liquidity crunch are few of the major...

India – A Growth Trajectory for Global Fashion Brands
India – A Growth Trajectory for Global Fashion Brands

2008 witnessed the opening of India’s first luxury malls i.e. DLF Emporio in Delhi and UB City in Bengaluru. Over a decade later, 2019 is touted to be the biggest year for high-end fashion in India. As per a recent report by The Business of Fashion and McKinsey, over...

‘In Luxury Business Reputation Precedes Apology’
‘In Luxury Business Reputation Precedes Apology’

Social media have an intensify effect on many things in today's life, and marketing is one of them. Since it has increased the power of influencers, sponsored posts and online self-promotion- marketing strategies are,however, becoming more and more exposed to...