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A Digital Disruption

A Digital Disruption

Innovations in digital technology have proved to be a boon for luxury fashion brands, showing immense potential during pandemic times.The digital world has intertwined with our real world! But how? From an Alexa or a Siri giving company to lonely hearts, a music app...

Pandemic and changing value systems

Pandemic and changing value systems

The arrival of COVID-19 since early 2020 has accelerated shifts in retail. But let us face it, the global economy was not exactly booming in the pre-pandemic era.Each generation of consumer behaved differently and, therefore, responded differently to various products,...

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