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Collaborate – not Compete – the way forward?
Don’t compete—collaborate : Luxury brands should forge partnerships with others who target a similar audience, to maximise their reach and create unique experiences for the customer…
India and Luxury: Outlook 2018
May 2014 saw a regional controversial political figure walk into the power corridors of New Delhi with a never before witnessed sweeping victory. A grim & challenging economic condition coupled with several other crisis situations…
Luxury & Demonetization-Bane or Boon?
India's foremost iconic luxury advisory company LUXURY CONNECT, through a process of desk and field research, has carried out an assessment on the ground realities of demonetization through its educational wing Luxury Connect Business School (LCBS). PREFACE 8.00 PM –...
Top 10 misconceptions about Indian Luxury Consumers
2016 comes to an eventful end with various upheavals across the globe. Ranging from terror attacks in Europe; the Brexit fiasco in Great Britain; the unexpected victory of Donald Trump in the USA and to the last but not the least, the demonetization drive ….
Opportunities for entrepreneurs in the booming Luxury Industry of India
The word entrepreneur originates from the French word, entreprendre, which means “to undertake.” In a business context, it means to start a business. The Merriam-Webster Dictionary presents the definition of an entrepreneur as one who organizes, manages, and assumes...
The Changing Face Of Luxury In India
In the past few years, luxury in India has been growing at a compound annual growth rate (CAGR) of about 25 per cent. As per a report by Assocham, the market is expected to exceed $18.6 billion by 2016-17. Interestingly, as per Amitabh Kant, CEO, Niti Aayog, the...
Two Weeks of Experiential And Immersive Luxury Learning In The Heartland of Incredible India
With India increasingly becoming a focus of attention, particularly in the luxury domain, there is an imperative need for international students / young executives to learn about the Indian luxury market. Developed as a modular, experiential & immersive learning …
LUXURY ACROSS EMERGING MARKETS: INDIA – BEST OF BRICS
Despite economic slowdowns across the world, the size of the global luxury market is estimated to be around 2 trillion USD.
The BRICS region, more specifically China and India, have been in the spotlight for the past few years….
The fibre to fashion of Luxury in India
‘Luxury’ – the mere mention of the term brings in instant images of grandeur, high fashion, designer clothing, fashion shows, Bollywood, glossy magazines, page three and a generally high dose of sensual visual appeal…
Sustainable Luxury Marketing – An Imperative Approach
Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shopsConsumers are brand conscious but are faking it. According to Anil Rajput,...
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