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Abhay Gupta
From Boutiques to Bytes: Why Sabyasachi’s Digital Leap is a Watershed for Indian Luxury Jewellery

From Boutiques to Bytes: Why Sabyasachi’s Digital Leap is a Watershed for Indian Luxury Jewellery

by Abhay Gupta | Sep 15, 2025 | blog

When India’s most celebrated couture house, Sabyasachi, announced the launch of its fine jewellery line exclusively on Tata CLiQ Luxury, it marked more than just a product debut. It was a strategic statement. For the first time, a heritage-rich Indian brand synonymous...

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