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Abhay Gupta
The Fine Tastes – Appreciation of good design in luxury products

The Fine Tastes – Appreciation of good design in luxury products

by Abhay Gupta | Sep 6, 2019 | Indian Luxury, Indian Luxury Market

In a world that drives on stimuli, first impressions and perceptions are given serious consideration, – appearance, demeanor, behavior, and adaptation all play a vital role. Ultimately, it is the sense of being that drives many to differentiate from others, no...
Rising Splurge Quotient In Indian Luxury

Rising Splurge Quotient In Indian Luxury

by Abhay Gupta | Aug 28, 2019 | Indian Luxury, Luxury Brands, Luxury Education

Splurge today, Save Later! The fact that Indians are splurging more on luxury is a clear sign of the maturing taste and demand for better things in life. Beyond the need to ‘Keep up with the Joneses’, the rising splurge trend seems to be arising for the need to...
How Online brands can Increase Profitability

How Online brands can Increase Profitability

by Abhay Gupta | Aug 24, 2019 | Indian Luxury Market, Luxury Brands, Luxury Education

E-commerce businesses are considerably better business models with lower costs and higher profitability due to the elimination of the higher costs involved with offline stores. For this reason, online brands are considered to be a lot easier to start, run and operate...
The Men’s Wellness Industry Is Booming And Ready To Be Tapped

The Men’s Wellness Industry Is Booming And Ready To Be Tapped

by Abhay Gupta | Aug 22, 2019 | Indian Luxury, Luxury Brands, Luxury Education

For ages, women have been the core demographic for the wellness industry but all that is changing now. With men focusing more on their health, wealth and looks, the industry is wide open. The changing trend could be due to a more self-awareness and rising social...
Changing Boutique Trends – Decoding strategies that increase in-store footfall

Changing Boutique Trends – Decoding strategies that increase in-store footfall

by Abhay Gupta | Aug 12, 2019 | Indian Luxury, Indian Luxury Market, Luxury Education

Storefronts across the globe are going through a radical shift. With dwindling footfall, rising rental and operational costs, retailers and brands are continuously looking for newer ways to entice consumers to the physical stores. In an extremely dynamic environment...
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Recent Posts

  • The Capability Gap: India has the client and the craft. The missing layer sits between them.
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  • Bain Says Global Luxury is Racing to Amplify Meaning. The Great AI Divide Reveals Why Most Will Fail
  • Every Premiumisation Wave Ends. What Survives is not Premium. It is Mythology.
  • What Luxury Brand Builders Actually Does – And who it is not for

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