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Abhay Gupta
Luxury e-commerce set to take off in India under shadow of pandemic

Luxury e-commerce set to take off in India under shadow of pandemic

by Abhay Gupta | Aug 12, 2022 | Indian Luxury, Luxury Brands, Luxury Education

The recent pandemic has been the greatest catalyst for the digital disruptions in our lives. It is believed that almost 10 years’ equivalent of digitization took place during the past 10 months. The world is changing much faster than our ability to cope. Newer...
Pandemic and changing value systems

Pandemic and changing value systems

by Abhay Gupta | Oct 14, 2020 | Indian Luxury, Indian Luxury Market

The arrival of COVID-19 since early 2020 has accelerated shifts in retail. But let us face it, the global economy was not exactly booming in the pre-pandemic era.Each generation of consumer behaved differently and, therefore, responded differently to various products,...
Post-COVID-19 luxury: Defining the New Normal

Post-COVID-19 luxury: Defining the New Normal

by Abhay Gupta | May 10, 2020 | Indian Luxury, Indian Luxury Market

The recent COVID-19 coronavirus has perhaps been the biggest disaster that the world and luxury have ever faced. Nothing of this magnitude ever was imagined or experienced even after the two world wars, famines or the financial mayhem of 2008.However, with every such...
India’s Luxury Market in the shadow of COVID-19

India’s Luxury Market in the shadow of COVID-19

by Abhay Gupta | Apr 11, 2020 | Indian Luxury, Indian Luxury Market

India’s luxury market may not be as big as China’s or most European countries, but its growing list of billionaires and millionaires is impressive. So how has the COVID-19 coronavirus pandemic affected the Indian market for luxury goods and services? In...
20 Tips for Luxury Brands to Remain Relevant During the Lock Down Days

20 Tips for Luxury Brands to Remain Relevant During the Lock Down Days

by Abhay Gupta | Mar 30, 2020 | Indian Luxury Market, Luxury Education

As the world locks down due to the Corona virus pandemic, brands, businesses, societies and people alike are passing through a traumatic experience. Daily lives have changed dramatically for most of us. Those facing the customers, those behind the desks and those out...
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Recent Posts

  • The Capability Gap: India has the client and the craft. The missing layer sits between them.
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  • Every Premiumisation Wave Ends. What Survives is not Premium. It is Mythology.
  • What Luxury Brand Builders Actually Does – And who it is not for

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